Beacon Commerce
Amazon growth, done for you
Prepared for
Northwind Goods — Growth team
The short version
Projected 12-month revenue lift
+$482,000
from the three leaks found on your audit call
You told us growth stalled at the same ad spend. This plan restarts it without adding budget — the lift comes from waste you're already paying for.
Projected payback period
4.1 months
net of all fees, on the conservative case
Recovered ad waste covers the full retainer from month two. Every number in this document is measured monthly against the targets below — if we miss, you see it in the report, not the renewal.
Projected ACOS reduction
−32%
38% today → ~26% by month four
ACOS comes down first (weeks 1–6), conversion follows the listing overhaul, and DSP opens a channel you don't have today. You'll see every test and every result as it lands.
What we heard on the call
Dana Whitfield
Founder · 08:12
“ACOS has crept from the mid-20s to almost 40, and nobody can tell me why.”
Priya Rao
Growth lead · 19:47
“We haven't touched the listings in over a year. There's been no time.”
Marcus Vale
Finance · 31:05
“If we spend more, I need to know exactly when it comes back.”
Where the money is leaking
- −$18.4k/mo
Broad-match bleed
62% of your spend sits in broad-match campaigns that haven't been mined for negatives in over a year. You're paying for clicks that were never going to buy.
- +9% conv. available
Listings that leak traffic
Your hero listings convert below the category median. Every click you pay for lands on a page that hasn't changed in a year — traffic you already bought walks away.
- New channel
No second chance at buyers
Almost every visitor who doesn't buy never sees your brand again. No DSP, no retargeting audiences — a channel your competitors are already using.
The plan
Every number human-checked- Weeks 1–4
Amazon PPC restructure
- Full account audit, rebuilt by product cluster
- Negative-keyword mining + bid automation
- Weekly ACOS review with your team
Recovers ~$18.4k/mo in wasted spend
- Weeks 3–8
Listing + creative overhaul
- Hero listings rewritten to search intent
- New photography + A+ content
- A/B-tested against your current pages
+9% conversion on hero SKUs
- Weeks 6–10
DSP retargeting launch
- Audiences built from views + cart abandons
- Creative set for display + video
- Capped test budget until it proves out
Opens the channel you don't have today
- Ongoing
Quarterly audit + strategy
- Monthly report against this proposal's targets
- Competitor benchmark by category
- Quarterly roadmap, re-ranked by ROI
Keeps the plan honest, every quarter
Who you'll work with
Proof matched to your view
Alex Moreau
Managing Partner — your account lead, plus a senior PPC strategist and a creative team of three
“They found $11k a month we were spraying at broad match and shut it off in week two. ACOS went 34% to 21% in four months.”
Mara Kessler
Founder, PawPure · pet supplements
“Revenue grew 38% in six months without adding a dollar of ad budget. That was the whole pitch, and it held.”
Devon Price
Growth lead, RadiantSkin Labs · beauty
“The retainer covered itself by week six. Our CFO signed the renewal without a meeting.”
Mara Kessler
Founder, PawPure · pet supplements
“The listing overhaul paid for the whole retainer before the DSP tests even started.”
Devon Price
Growth lead, RadiantSkin Labs · beauty
“Weekly reviews with an actual senior strategist, not an account coordinator reading a dashboard.”
Mara Kessler
Founder, PawPure · pet supplements
“Every test shipped with a readout. We stopped arguing about creative and started shipping it.”
Devon Price
Growth lead, RadiantSkin Labs · beauty
Investment
Monthly retainer
$4,500/mo
+ 5% of managed ad spend · one-month minimum, cancel monthly
- Everything in the plan above — PPC restructure, listing overhaul, DSP launch
- Dedicated account lead + senior PPC strategist
- Weekly 30-minute review call
- Monthly report measured against this proposal's targets
For you, Dana: the retainer is covered by recovered ad waste from month two. The rest of the lift is upside.
Marcus: total fees run ~$7.5k/mo at your current spend. Break-even lands in month five on the conservative case.
Priya: you get the senior strategist weekly, and every test ships with a result you can see — not a slide.
2 of 3 fast-start bonuses still live
Ask a question firstFast-start bonuses
One drops every 24 hours- Gone · expired 24h after the call
Competitor PPC teardown — your top 5 rivals' keywords
$900 value
- 23h 41m left
Setup fee waived
$1,500 value
- 47h 41m left
Hero-SKU creative refresh in week one
$2,800 value
Bonuses expire on their own — the page keeps score, so there's no awkward "just checking in" email.
Prepared with InteractiveProposals.ai from a 32-minute discovery call.